Element Case products are conceived from inspiration and creative exploration. The ideas that were cultivated at Element Case Inc. start outside the office through life enriching experiences immersed in the hot bed of tech, urban culture, and active lifestyle.
Element Case products are made of unique materials and strive to stand out from the saturated industry of mobile device cases. Designs emphasize extreme attention to details and strictly optimized the product family DNA.
As a lead industrial designer at Element Case, I wanted to make sure designs resonated the product family's DNA. Products must relate to each other down to the details. I believe that strong product family structure is important to brand identity and is what Element Case Inc. is able to preserve and keep consistent.
Within product lines, I also had to make sure designs stayed in boundaries when accommodating cases for the iPhone 6 and iPhone 6 Plus sizes.
